Why Lunch and Learns Are a Waste of Time
Lunch and Learns have become a staple in the AEC industry. Manufacturers and service providers use them to connect with architects, engineers, and designers while providing continuing education credits. On paper, they sound like a win-win. Architects get a free lunch and learning credits, while manufacturers get face time with decision-makers. But here’s the reality. […]
Leveraging AIA Continuing Education to Build Authority
In the architectural and construction industry, authority plays a critical role in driving trust, engagement, and long-term relationships. For building product manufacturers and service providers, being recognized as a trusted expert can mean the difference between securing a project specification or being overlooked. One of the most effective ways to establish credibility is by leveraging […]