10 Marketing Trends for the AEC Industry in 2026 (and what to do about each)
If you market to architects, engineers, contractors, owners, or building product reps, AEC marketing trends in 2026 are going to feel different than “business as usual.” Search is getting more answer-driven. Buyers want proof faster. And the brands that win will publish clearer expertise, in more places, with tighter follow-up. Below are 10 trends you […]
Why Lunch and Learns Are a Waste of Time
Lunch and Learns have become a staple in the AEC industry. Manufacturers and service providers use them to connect with architects, engineers, and designers while providing continuing education credits. On paper, they sound like a win-win. Architects get a free lunch and learning credits, while manufacturers get face time with decision-makers. But here’s the reality. […]